Romancing the Market
By:Stephen Brown,Bill Clarke,Anne Marie Doherty
Published on 2003-09-02 by Routledge
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
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Book ID of Romancing the Market's Books is s6yGAgAAQBAJ, Book which was written byStephen Brown,Bill Clarke,Anne Marie Dohertyhave ETAG "stDC7mKejGY"
Book which was published by Routledge since 2003-09-02 have ISBNs, ISBN 13 Code is 9781134669721 and ISBN 10 Code is 1134669720
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