The Power of Personal Branding
By:Tim O'Brien
Published on 2007 by Mendham Pub
Creating a great personal brand is the secret to lasting differentiaion in today's over-crowed and over-communicated marketplace. In this informative and highly entertaining book, personal branding expert Tim O'Brien lays out: Exactly what a personal brand is - and isn't. Why personal branding is not an option. The five simple steps to creating a Lance Armstrong or Oprah Winfrey personal brand within your target market.
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